Articles
How local media makes money now.
Plain-English playbooks for publishers who want more influence and more revenue from the businesses they already know.
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ProductWhy local business owners say yes to a print ad and no to everything elseThe owner is not rejecting the price. They are rejecting what they cannot hold in their hands and verify with their own eyes.3 minProductHow to price a local business interview when the owner has never bought oneA repeatable way to name a number on the spot, back it with named deliverables, and hold the price when the first objection comes.4 minProductWhat a retired publisher should do first when starting an online paperA first-30-days plan for someone with deep community ties and no web experience: four moves, in order, and a list of what to postpone.4 minProductHow to sell your print advertisers a digital events calendarThe 5K and the fall festival your advertisers already sponsor can live on a web page all year, and that page can carry listings and sponsorships you sell alongside your print schedule.4 minProductHow public records become local stories nobody else is writingPermits, court filings, property transfers and meeting agendas are free, dependable sources of original local stories. Here is which records to pull, where to get them, and how to turn each one into a short publishable article on a weekly routine.3 minProductWhat it costs to run a local news site after you launch itThe launch number is easy to find. The five monthly line items behind it are where most publishers lose track.3 minProductHow to turn a single advertiser conversation into three salesA repeatable way to structure the meeting so a business interview, a directory listing and a sponsorship surface before the pitch starts.3 minProductWhy local business directories stall in year oneThree predictable mistakes, empty listings, no upsell path, and set-and-forget pages, put most directories at risk, and each one has a plain fix.3 minProductWhy some local news sites show up in AI answers and others don'tAI assistants pick the local sources that are easy to find, easy to trust, and structured well. All three are things a small publisher controls.4 minProductHow to price a sponsored section without guessingA local business owner asks what a sponsored section costs. Here is how to build a number you can defend, from three figures you already have.4 minProductWhat an established local business should know before starting a media armA local business that publishes news can build real standing in its community. The commitment is a rhythm, a person accountable for it, and a hard line between news and promotion.4 minProductHow to run a paid obituaries program that families actually useA family calls the desk, the print notice runs once, and it is gone. Here is how to turn that same notice into a lasting digital memorial that pays you and the funeral home.6 minProductFive ways local publishers fund a news site without paywallsA free local news site can still pay for itself. Here are the five revenue models publishers use, and what each one asks of you before you commit.3 minProductWhat local jobs boards earn and how to price a listingLocal employers already call you when they need to hire. A jobs section turns that recurring request into a line item instead of a favor.5 minProductWhy local businesses show up in AI search answers and how to influence itAI assistants pick which businesses to name. Here is where those answers come from and what you can actually do about yours.4 min
