Proof from the local brands we run ourselves
We run 20+ local media brands with 175k+ subscribers on mainstreet gravity. Here are three of them, with real numbers from November 2026.
From zero to 24,000+ subscribers in Henderson, Nevada
Henderson HQ is the Henderson newsletter of Vegas HQ, our local media brand for the Las Vegas area. We launched it in March 2025. Today it has 24,000+ active subscribers and a 47% average open rate.
Meta ads brought in almost all of that growth. We ran Facebook and Instagram ads, mostly video, to a one-step signup page. Helping you run those same ads is part of what mainstreet gravity does.
Every page of vegashq.com shows a subscribe pop-up to anyone who isn't a subscriber yet, offering the newsletter for the part of town the page is about. The website keeps feeding the list.
Every new reader gets a short welcome survey. In the last 90 days, 68% of them finished it, and 1,900+ subscribers have come in through it. Their answers turn into offers: a home market report, local service deals and an advertise-with-us path for business owners.
Our other Las Vegas area newsletters recommend Henderson HQ, which added 1,700+ more subscribers.
56% of readers open every issue
Leander Scoop covers Cedar Park, Leander and Liberty Hill, Texas. We started it in May 2024. It has 10,000+ active subscribers, a 56% average open rate and a 7.6% click rate.
Each issue is built from what people in those three towns actually check: new restaurants, events, homes, jobs and pets.
The list grew mostly from Meta ads pointed at a simple signup page, plus 330+ readers recommended by our sister newsletter, Round Rock Scoop.
A steady open rate is what an advertiser pays for. A small, focused local newsletter can hold that habit for more than two years.
One website and two newsletters for a whole county
WilCo Guide is our local guide for Williamson County, Texas: a business directory, events, jobs, obituaries and news. Round Rock Scoop and Leander Scoop are its newsletters. Round Rock Scoop alone has 12,000+ active subscribers and a 50% average open rate.
Stories start on the website and flow into the newsletters and social posts. City council meetings and building permits are covered automatically, so there is original local news every week.
Every page of wilcoguide.com shows a subscribe pop-up to visitors who aren't subscribers yet, and the two newsletters recommend each other, which added 800+ subscribers at no ad cost.
The website and the newsletters feed each other. That is the full system mainstreet gravity runs for you.