Articles
How local media makes money now.
Plain-English playbooks for publishers who want more influence and more revenue from the businesses they already know.
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ProductHow much can a small local newsletter make from sponsorsThe moment arrives in a sales call. An advertiser who has bought print for years asks whether the paper has an email list, because they want their shop in front of people who read on their phones. Th…5 minProductHow to run Meta ads that grow your local newsletter listA first Facebook and Instagram campaign for a local publisher: how to pick the audience, what the ad should say, and how to judge whether it worked.3 min
